The Outset partnered with Barrel to launch their new direct-to-consumer Shopify Plus website, with the goal of delivering a best-in-class e-commerce experience from day one. At launch, the team prioritized key features such as subscriptions, product bundling, and rich storytelling to effectively communicate the brand’s unique ingredients and value propositions—laying a strong foundation for long-term growth and customer engagement.

We took a modular approach to designing The Outset’s website, enabling the brand to scale seamlessly as it experienced rapid growth. By creating flexible landing page templates and a robust system of interchangeable modules, designed to highlight storytelling, value propositions, and the brand mission—the Outset team could easily mix and match components for new product launches and long-term promotions, ensuring adaptability without compromising design consistency.

With in-house designers and developers, our teams collaborated seamlessly from kickoff to launch. Regular check-ins ensured the work aligned with client goals, was executed smoothly, and stayed on schedule. This close partnership allowed both teams to feel confident in the process and proud of the work we created together and most importantly, made the client satisfied.

As the designer, I ensured we held regular internal check-ins and design walkthroughs before presenting to the client. These sessions allowed for candid feedback and alignment across both teams. Toward the end of development, I conducted thorough visual QA across all pages to ensure the staging site matched the designs with pixel-perfect accuracy.